Blogging is one of the most influential ways to get an audience online. Even if you have an online shop, running a separate blog would the best thing to do. In your blog, you should consider sharing some ideas about your expertise and other views. Essentially, you should look for topics that will interest most of your audience. Off course this is not an easy task. However, the benefits are equal to the inputs you will make in this endeavor.
Once you have made up your mind to run a blog, there are some factors you have to give due consideration. To begin with, you should think of using domain name registration London services. It is important to have a custom domain name.
You will realize that there are many providers offering bloggers free blog names on free blogging platforms. Like most of other bloggers, you may fall for this deal thinking you will be making a saving. Do not think that by investing your money on a custom domain name or website hosting it would be in vain.
If you want to use your blog to generate leads to your main website, the first thing that customers will look at is professionalism. If from the first impression it seems very little has gone into setting up that blog, it will be the first negative review you will be getting from your prospective clients. There are many reseller hosting UK services that you can choose to use instead of buying into the free offers.
Unlike owning a physical shop where you will explain to your dissatisfied customers about your shortcomings, you do not get that opportunity in this industry. Once a customer is unhappy, they may leave and never look back. You may not even know that they visited your site in the first place.
Even if you invested so much in your main website, having an unprofessional blog may water down all the investments you have made. A client will not want to go further and check your website if your blog is already looking unpresentable. In addition, they may think that you are just a con who wants to appear like you know what you ought to do, when in actual sense you lack the capacity to do it well.
Hosting is very affordable these days, especially when using reseller hosting UK services. You can easily purchase your UK VPS hosting services at very competitive rates. The moment you choose to post your content on free platforms, you will not be doing much to promote your services. Remember that you do not own the server. This means that you may not have full claim to the content as it is posted on another person’s server. In fact, you will be doing so much, only to promote their services.
Furthermore, you will never be guaranteed that the free hosting platforms will remain free forever. If they choose to start charging you exorbitantly, you may have to comply with their demands, at least until when you will afford to move your services. They may even decide to shut down their services at your peril.
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