The world of search engine optimization is both very well-known and very mysterious. Search engine optimization is one of the driving forces in the world now, but it is still not taught in most schools. It remains, therefore, a skill that people learn themselves. Yet, if you were to look for a company to help you with your SEO, they will generally refer to them as ‘experts’. Considering there is no SEO degree, it is unclear how someone can actually be classed as an ‘expert’. The following questions are some things that you should ask a company that you are considering to determine whether they are actually any good.
- Can You Get My Page to the Top of Google?
You must ask this question, and you should receive a multifaceted answer. Firstly, it is impossible to guarantee a number one spot on Google, or even a spot in the top 10. Secondly, your SEO company should not be able to ask that question until they know what you actually want to rank for, and by looking at your competition. So, the hallmark of a good company is one that is honest and that will do some research before answering any questions.
- How Will I Show Up on the Search Engines After My Site Goes Live?
Many SEO companies will also design your website for you, although this is not an absolute necessity. To then make sure it is actually found, they will usually use a process called search engine submission. However, they should do that properly. Using a tactic known as ‘repeated search engine submission’ will actually damage you over time. Rather, they should submit you to different directories at different times, as well as engaging in other efforts.
- What Will You Do in Terms of Link Building?
Link building is a vital element of SEO processes. It is another multifaceted issue, however. Firstly, link building means that you start to include links on your own website that send traffic to other relevant, high authority sites. The other element is trying to get other websites to link to you. Doing this is, again, complex, because it is so important that the other websites have high page rankings and authority. Additionally, link building is a long, drawn out process, and one that involves going back to old links to make sure they are still functional and that the pages they link to or from are still high authority. Your SEO company should explain each of these elements properly to you.
- How Will You Measure My Success?
It is all good and well for a company to say that they will get you highly ranked, how will you find out whether they are successful or not? They should use a number of analytic tools for you, and provide you with regular reports on progress. You should also be able to make checks yourself through Google Analytics and other such programs.
- Will You Do Pay Per Click Marketing?
Last but not least, pay per click marketing (PPC) can help your site get found, but is also expensive. If your SEO company recommends it to you, you must make sure that they have proper, understandable, strategies in place.