For the past two years, the deals giant Groupon has made a lot of subtle changes to its brand. It is expanding its business to become more of a one-stop shop for your most pressing business and retail needs.
In 2013, it added a page completely devoted to coupons. You can find coupons from many major retail stores, like Old Navy and Macy’s. Just enter the coupon page and use these free coupons to save at all of your favorite stores. This feature makes Groupon an even more convenient website. You find all sorts of savings and deals on it.
In 2015, Groupon partnered with many local businesses to take on the delivery service. You load Groupon’s To Go page, enter your area code, and find out which restaurants in Groupon’s system delivers to your area. This puts the site in direct competition with websites like Grubhub and delivery.com. To combat these delivery sites, Groupon To Go emphasizes the saving aspect of using their site for deliveries.
Groupon is also taking on a new endeavor: Pages. Pages allows you to research local businesses. You can view everything from consumer reviews to customers’ meal pictures. For years, Groupon allowed customers to write reviews, which they call tips, for various businesses. After purchasing and using daily deals, Groupon’s users added tips for the website to share with its partnering businesses. It used to keep these reviews private. They were only shown to businesses to help them make improvements. Now Groupon plans to incorporate some of these reviews on their Pages’ directory. Groupon also stated that these business pages should help business owners because they can build on to their page. They can add whatever they want to make it more interactive for their fans. This new feature helps users find their next favorite hamburger restaurant (Burger Burger is a must), or pizza place, or even cupcakes. Groupon’s new business directory is your all access guide to your local favorites.